The site offers an enhanced platform including thought leadership, corporate background and product and capability information.
The site, http://www.newyorkliferetirementplans.com, went live in mid-March and now serves as the main marketing portal for New York Life Retirement Plan Services. It will launch the firm’s social media strategy, currently in development. “We have other very functional, transactional sites for our advisers, sponsors and participants, but wanted a public site that engages retirement professionals and sponsors in a dialogue about trends, products and services,” said Rachel Rice, managing director of strategic marketing for New York Life Retirement Plan Services.
New York Life Retirement Plan Services also plans to provide information on the firm’s regional sales directors and their contact information on the site.