New Web Service Provides Advice to 401(k) Participants

Internet service 401kAdvisory provides investment recommendations to investors seeking 401(k) advice tailored to their particular situation and risk tolerance.

According to a press release, the 401kAdvisory analyzes a client’s statement and risk profile and then prepares personalized advice, delivered via email, for a one-time fee of $49.95. The new Web site,, was launched by Hal M. Bundrick and is a service of The Client First, a registered investment adviser (RIA) and Bundrick’s independent, fee-only financial consultancy.

Bundrick noted in the announcement that the 401(k) advice service can be offered by plan sponsors to employees at a group discount rate through private portal access to the site. The 401kAdvisory also offers an hourly consultancy rate for employers that wish to sponsor in-person one-on-one sessions with plan participants.

“This is a prudent investment process offering the same thoughtful recommendations that a certified financial planner professional would offer if he or she were sitting across the table from the client,” Bundrick said in the announcement.