New Solution Focuses on Held-Away Account Management

Via a new partnership with Pontera, Dynasty Financial Partners’ adviser clients will gain greater visibility into held-away accounts, including 401(k)s and 403(b)s.

By DJ Shaw

Dynasty Financial Partners, a provider of outsourced operational solutions for registered investment advisers, has launched a new collaboration with financial technology company Pontera.

According to a press release issued by the firms, the partnership will allow RIAs in Dynasty’s network to “fully manage” held-away accounts, including 401(k)s and 403(b)s, for their clients, all in a secure and compliant manner that leverages Pontera’s SOC 2 certified platform.

As noted in the press release, wealth-focused RIAs can struggle to help clients with accounts that are administered by another firm’s advisory platform, or “held away.” Pontera’s technology seeks to address this gap by allowing advisers to enact trades in held-away accounts for their clients.

The release says Pontera’s data integrations into portfolio accounting systems means that wealth managers can also run performance reporting, portfolio analytics and trade surveillance. Such services, according to the firms, can help advisers provide clients with the same level of service on held-away accounts as internally custodied accounts. In addition to delivering better client services and more holistic financial planning, the goal is also to help advisers increase their revenue.

David Goldman, Pontera’s chief business officer, said in a statement that the benefit of professional investment management to clients can be monumental. As evidenced in the first half of 2022, professional advisory support is even more important during times of volatility, Goldman said.

Dynasty will handle the operational elements of Pontera’s services for firms within its network, including billing and performance reporting integration, allowing them to focus on client services. Dynasty is the latest in a slew of other fintech providers to announce a partnership with Pontera.