New Recordkeeping Platform Aims to Expand IRA Space

The platform is designed to provide flexibility in investment selection, advice and education for all types of IRAs.

The everyIRA platform aims to help retirement and financial services companies seamlessly transfer their services to individual retirement accounts (IRAs) of all sizes. This IRA recordkeeping platform launched by iraLogix will allow clients to deploy a custom solution alongside existing legacy technologies and operations without the need for systems development or additional staff.

It will also allow for flexibility in investment selection, advice, education, and custody options for IRA accounts of any type or size, the firm says. It will utilize custodial services from Broadridge’s Matrix Financial Solutions.

“Our goal is nothing short of transforming the IRA landscape,” says David Bernard, CEO of iraLogix. “This means rethinking how we do everything for IRA servicing from paperless account set up to access to low-cost institutional investment options, and advice and retirement planning. Our approach makes it possible for service providers to help more people save for retirement while giving providers a true competitive edge to grow both market share and margins.”

“Working with iraLogix we will now provide a unique and innovative solution that allows our clients to maintain and expand their IRA offering,” said Cindy Dash, Matrix’s general manager at Broadridge. “This is in line with our vision to continually deliver state-of-the-art, real business services and value. This is another example of enabling our clients to grow their business by offering seamless access to our open-architecture platform to the IRA segment, while continuing to enhance their business relationship throughout the process.”

iraLogix is a provider of technology-enabled, white label IRA recordkeeping solutions.