National Financial Partners Creates New Brand

The benefits, insurance, and wealth management service provider will now be known as NFP.

The corporate name will remain National Financial Partners Corp. The logo has been updated with an “interlink,” symbolizing the importance of partnerships to NFP’s business model.  The new tagline – Partner. Preserve. Prosper. – further enhances the importance its client-focused practices.

Commenting on today’s announcement in a press release, Jessica M. Bibliowicz, chairman and CEO of NFP said, “As we enter this next chapter of our history, NFP is focused on leveraging the rich industry experience of our talented advisers, our leading national distribution, powerful partnerships, scale, independence, and open architecture to drive growth and better serve our clients.”