The program was developed in response to requests from MMI member firms for a scalable, cost-effective way to deliver enhanced employee education on all facets of the managed accounts business. Phase one of the platform launch includes seven modules developed by industry subject matter experts, designed to provide a well-rounded and fast-paced overview of managed solutions.
The initial modules also cover the following:
- An introduction to the investment advisory industry;
- The evolution and growth of managed products;
- Investing basics;
- The sales process and client interviews;
- Baby Boomer investing;
- Data technology supporting managed solutions; and
- A close-up look at unified managed accounts.
The online platform allows advisers and their staff to cover these materials at their own pace and provides administrative tools that allow management personnel to monitor and track employee progress.
Marc Brookman, co-chair of MMI’s educational outreach committee and a managing director at Morgan Stanley Consulting Group, predicts the eLearning Initiative will reach thousands of advisers and employees in a much more efficient and cost-effective manner than many existing education programs.
The managed account education initiative is being rolled out to MMI member firms this month. Among its first students will be the incoming class of interns from the Gateway to Leadership Program, a partnership between MMI and the UNCF that places students from historically black colleges and universities in summer internships with MMI member firms.