MFS Unveils New Brand Positioning

 MFS Investment Management unveiled its new brand positioning, Building Better Insights.

To implement its rebranding, the firm is opening investment research offices in Hong Kong and São Paulo, establishing its first independent institutional sales office in Australia, expanding its market and investment commentary materials for clients, and enhancing its website.

The updated website will have a new universal landing page offering access to MFS’ market insights and commentary, and a “carousel” feature that delivers and rotates additional content from within a single page. It will also feature MFS’ new corporate logo, “infinite M,” which is a multidimensional shape with several pieces coming together to form a whole.