MetLife said the site features simpler navigation, easier access to information, account management tools, more robust content, and an improved search function. A news release said the site (www.metlife.com) introduces targeted homepages aimed at the company’s main constituents: consumers; institutional clients; and brokers and consultants.
Each group has access to content directly related to their needs through three top-of-the-page navigation tabs. Within each homepage, visitors will find easier access to account management tools and customized content, the company said.
According to the release, the site is better equipped to support MetLife’s operational business goals by allowing for more robust metrics to assist in understanding progress toward customer experience targets and revenue growth.