Lincoln Launches Video Series for Women

The videos aim to get women involved in financial planning and focus on topics such as choosing the right financial adviser.

Lincoln Financial Group has created a new video series designed to start a dialogue around personal finance issues that women face.

The first installment features three financial planning tips for women from Elizabeth Liechty, who is senior partner and founder of Charter Financial Group, as well as a registered representative of Lincoln Financial Advisors and board member of Lincoln Financial’s WISE (Women Inspiring, Supporting, Educating) Group.

“Our M.O.O.D of America survey found that 48% of women feel comfortable having conversations about their finances versus 54% of their male counterparts,” Liechty says. “We want to get women engaged in financial planning and feel empowered in the process so we can help drive that figure higher.”

In the video, Liechty discusses how to create a financial roadmap, choose the right financial adviser and start financial planning early. She suggests women review spending and saving habits; find advisers through online resources and referrals from friends; and think about the future now to ensure financial goals are met and they are leaving a legacy to the next generation.

The video is available here.