Lincoln Announces New 401(k) National Sales Manager, Sales Force Expansion

Lincoln Financial Distributors, the wholesale distribution subsidiary of Lincoln Financial Group has gone inside to find a new national sales manager for its 401(k) business.


Peter Sims has been named national sales manager for its 401 (k) business, including the Lincoln Director (a group variable annuity retirement program) and Lincoln SmartFuture (a mutual-fund and collective trust-based platform) defined contribution retirement programs, a target growth area for Lincoln Financial Group, according to the firm.  Sims will report to John Kennedy, head of Retirement Solutions Distribution.

Sims joined Lincoln Financial in 2003 and has served in a variety of sales and distribution leadership positions across core business lines.  Prior to this role, he served as national sales manager of Lincoln’s market leading annuity business dedicated to the Wirehouse and Bank channel.  He has also served as national sales manager for Delaware Investments.

In his new role Sims will focus on growth opportunities across third-party administrators, independent planner firms, banks and financial advisors.  To accomplish this LFD is planning a national expansion of the 401(k) sales force by increasing the sales teams by more than 50% from current levels, according to a press release.

“Peter brings to this position more than 20 years of sales leadership experience in building successful teams in multiple sales channels,” Kennedy said.  “With the addition of this critical new role, we are well-positioned to expand our 401(k) presence in the marketplace.”