John Hancock Picks Retirement Exec for Chief Marketing Officer

David Longfritz has been selected as the first Chief Marketing Officer at John Hancock Financial.

Previously, Longfritz served as senior vice president and general manager of John Hancock’s Retirement Income & Rollover Solutions (RIRS) unit. Karen Walsh was chosen to take over this position.  

Longfritz reports to James R. Boyle, President of John Hancock, and is a member of his senior management team.  

As Chief Marketing Officer, Longfritz is responsible for brand communication functions and for developing new strategies to help John Hancock’s insurance and wealth management business units achieve their objectives.  He also has executive responsibility for John Hancock’s sponsorship opportunities such as the Boston Marathon and the Boston Red Sox. 

The Retirement Income & Rollover Solutions (RIRS) unit develops integrated lifetime retirement solutions for individuals, utilizing the products and services provided by John Hancock’s wealth management businesses. Longfritz led the formation of RIRS in early 2007, and the company reports the unit has experienced considerable success in retaining clients’ retirement assets with John Hancock.  

Prior to joining John Hancock in 2000, Longfritz was a retail broker with Merrill Lynch. He also held marketing positions with Procter & Gamble, Titleist and Dunlop.