Guardian Products Added to Morgan Stanley Platform

Morgan Stanley will be offering retirement products from the Guardian Insurance & Annuity Company, Inc. on its wirehouse retirement platform.

The Guardian Advantage and The Guardian Choice funding vehicles will be added to Morgan Stanley’s platform. In addition, Guardian has been selected to participate in Morgan Stanley’s Sales & Training Provider Program.

“We are extremely excited that a market leader such as Morgan Stanley is providing Guardian retirement products through its national distribution network,” says Michael B. Cefole, senior vice president of Guardian Retirement Solutions in New York. “Ninety percent of all plans in the 401(k) industry are in the small-plan market and a recent Guardian survey uncovered that 65% of financial professionals polled believe there is a large opportunity in this space. The Morgan Stanley platform allows Guardian to significantly extend our reach in this segment, which continues to be considerably underserved and holds vast prospects.”

Guardian also launched a new website,, to provide participants with a variety of educational tools to help them better understand their own investing styles and information about how to maximize their retirement planning.