Genworth Unveils Web Site with LTC Information

Genworth Financial created the Let's Talk campaign, designed to give families the right resources to have productive conversations and successfully plan for long-term care needs.

The campaign includes a Web site (, featuring downloadable long-term care information. The information includes ways to break the ice with family members, guidance from experts, helpful do’s and don’ts, and advice from people who have already been down this path, according to a press release from Genworth.

Genworth said that the cost of long-term planning is on the rise, making the conversation more of a necessity for families (see “Retiree Health Care Estimate Jumps 6.7%,” Americans More Worried about Covering Medical Bills in Retirement,”Long-Term Care Costs Put More Retirees at Risk“).

“There’s nothing golden about silence on this issue; these family discussions take time. Understandably, many people are reluctant to have a frank conversation about the future,” said Colleen Goldhammer, senior vice president of Long Term Care insurance at Genworth, in the release. “However, the right planning is crucial for two reasons: It helps create a secure future for our loved ones, and it helps families avoid the financial, legal and emotional strain that results when a crisis erupts and there’s no plan in place.”