Genworth Unveils Long-Term Care Adviser Resource

Long-term care insurance provider Genworth has launched a new online resource to help financial professionals educate and guide clients in this challenging area. 

The new LTC Source from Genworth offers educational training, sales and marketing information for financial professionals of all experience levels looking to include long-term care (LTC) planning in their practice.

The centerpiece of the LTC Source website is a “Solution Selector” tool that helps financial professionals “quickly determine possible long term care funding solutions by answering a few simple questions about their client’s needs.”

According to Genworth, these needs may range from concerns about the financial risks of long-term care and outliving their income in retirement to providing a death benefit for their loved ones. “So the solutions range from traditional, stand-alone LTC insurance to life insurance products with long-term care riders and flexible annuities with features that can provide more income when confined to a medical care facility,” Genworth explains.

Lou Hensley, chief commercial officer of Genworth’s U.S. Life Insurance division, adds that financial professionals “are in an ideal position to start that conversation and propose a solution” around LTC.

“Our goal with The LTC Source is to provide the education, tools and support necessary to help financial professionals—whether they’re just starting to learn about long-term care insurance or are seasoned pros—ignite a conversation about long-term care planning and better counsel their clients on the role these products can play to help them achieve their financial goals,” Hensley concludes.

Financial professionals can find the tools to help protect their clients’ retirement and start this important conversation by visiting: