Franklin Templeton Offers Adviser Guidance on Directed Trusts

A new white paper released by Franklin Templeton Bank & Trust provides guidance to advisers about using directed trust services to retain management of assets of affluent baby boomer clients.

According to a press release, “Opportunity Knocks,” written by former Editor-in-Chief of Investment Advisor and Financial Planning magazines, Bob Clark, provides a comprehensive overview of the directed trust market, addressing topics such as:

  • The positive revenue impact that providing directed trust services can have on an advisory practice;
  • The importance of working with the right corporate trustee;
  • Common trust solutions; and
  • How advisers can use directed trusts to attract and retain high net worth clients by meeting their critical legacy planning needs.

The paper examines the challenges to financial advisers created by affluent baby boomer clients who are placing assets in trust at record rates, and explains how new trust laws have laid the groundwork for solutions to these challenges, such as directed trusts. Unlike traditional trust services, directed trusts enable advisers to provide investment management, leaving only trust administration under the control of corporate trustees, the release explained.

“As over a third of the U.S. population nears retirement, fulfilling clients’ trust needs is becoming an increasingly critical requirement for advisers seeking to retain and attract high net worth clients,” said Wendy Harrington, CEO and president of Franklin Templeton Bank & Trust, in the release.

Advisers can request a free copy of the white paper by calling 800-520-2993 or visiting