Fidelity Creates Charitable Planning Program for Advisers

The program aims to help advisers align with clients’ charitable goals.

Fidelity Charitable has launched the Charitable Planning Practice Management program, aimed at helping advisers work with their clients’ on their charitable goals.

“With up to 27% of the $30 trillion expected to transfer from the Boomer generation to their heirs by 2006, charitable planning, as part of holistic wealth management, is a significant client need,” says Krystal Kiley, vice president of relationship and practice management at Fidelity Charitable. “Advisers who incorporate this into their client conversations will differentiate themselves and earn the trust of the next generation. Our mission is to make charitable giving more accessible, and our Charitable Planning Practice Management program is an integral part of that effort by providing education and consulting to help advisers and firms successfully incorporate charitable planning and sophisticated philanthropic strategies.”

A survey of high-net worth adults found that financial security for their family is their foremost goal, followed by achieving financial independence and then giving back to society through philanthropy.

The program first evaluates advisers’ skills and assesses their needs. It offers workshops and webinars at the Fidelity Charitable University. It includes guides, case studies and study groups with other advisers, CPAs and attorneys.

Each adviser who signs up for the new program can learn about key topics, including essentials in charitable planning, funding philanthropy through non-publicly traded assets and how to engage clients’ families and the next generation with charitable planning.

“Advisers are constantly seeking ways to add value for their clients,” Kiley says. “Philanthropic planning can provide that opportunity by helping connect an adviser with his or her clients’ entire family, including their heirs, and create a philanthropic legacy that spans generations.”