fi360 Names Marketing SVP

Jaleen W. Edwards has joined fi360 as senior vice president of marketing.

In this newly created position, Edwards will oversee all marketing activities, including planning and executing strategies and campaigns, business development, market research and client relations.

Most recently, Edwards oversaw business development and strategic alliances as managing director at the Financial Planning Association. Before that, she spent ten years at Fiserv Investment Support Services in several roles focused on advisor interaction.

Edwards holds a bachelor’s degree in finance from Metropolitan State College and a master’s degree in business administration from Regis University.

fi360 is an organization for fiduciary education, investment analytics and support services for financial professionals.