Executive Benefits Provider Joins Lion Street Network

Pen-Cal has become a Lion Street Owner-Firm.

Executive benefits company Pen-Cal has become a Lion Street Owner-Firm in an effort to broaden Pen-Cal’s benefit plan offerings and expand its client base.

Advisor-Owners of Lion Street, a national financial services distribution company, operate independent firms that provide life insurance, business insurance and wealth management solutions to high-net-worth individuals, small business owners and corporations.

Based in Pleasanton, California, Pen-Cal offers design, implementation, and administration of executive benefit programs. It serves the needs of large and mid-size corporations and businesses. It is ranked among the top ten U.S. executive benefit consulting firms by PLANSPONSOR magazine. 

“Lion Street’s network of Advisor-Owners, ownership-based structure, carrier access, and operating platform are compelling and were deciding factors in making the change. Pen-Cal has aspirations to serve more businesses and employees, and we believe Lion Street offers us outstanding leverage opportunities,” says Kirk Penland, Pen-Cal’s CEO.