Data & Research May 30, 2025
Making Decisions About AI Adoption
Firms express cautious optimism about artificial intelligence tools in a recent survey.
A recent survey finds that, while many financial services company see value in adopting artificial intelligence tools, many are still waiting for the technology to evolve further before fully committing to adoption and implementation. The Broadridge 2025 Digital Transformation & Next-Gen Technology Study, of more than 500 financial services technology and operations leaders, offers a snapshot of how firms are approaching AI decisionmaking, expectations for return on investment and barriers they face to adoption.
Primary Reason for Implementing GenAI Tools
- Cost reduction/greater efficiency
- Improve customer experience
- Improve employee experience
- Product differentiation
- Competitors' investment
- Improve accessibilty
Expected Time for Payback on GenAI Investment
- 5+ years
- 3 – 4 years
- 1 – 2 years
- 6 months
- We are already seeing the benefits
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