With the implementation of Erado’s social media services, M Member Firms can use social networking sites such as LinkedIn, Facebook and Twitter—within the compliance guidelines set forth by the Financial Industry Regulatory Authority (FINRA)—to engage with clients and expand their presence on the Internet.
“We are just now starting to see the financial services industry begin to use
social networking sites,” said Craig Brauff, CEO of Erado. “Once you decide to
move into social media, you need to get compliance involved, and compliance
concerns are real. FINRA’s regulatory notice 11-39 requires diligent capture,
record keeping, and supervision of social media content, especially posts and
updates made from mobile devices.”