Cetera Launches Adviser Loan and Equity Programs

As part of new adviser alignment and engagement initiatives, the firm this week launched an equity value participation program, as well as a loan program aimed at driving “mutually beneficial organic growth.”

Cetera Financial Group announced the launch of a new adviser alignment program, which includes expanded engagement opportunities and investment in practice growth through two types of loans and an equity value participation framework.

The adviser alignment initiative comes about four months after the firm kicked off a 401(k) practice development program for advisers currently serving defined contribution (DC) plans and those looking to break into the market. Cetera also recently unveiled a texting solution for 401(k) advisers aimed at simplifying compliance and recordkeeping in client communications.

As part of the new adviser alignment strategy, Cetera has formalized a number of action committees across different business segments, including marketing, communication and events, risk and advocacy, technology and innovation, adviser growth, service and operational excellence, and adviser lifecycle planning and diversity. Each committee includes two chairs and an implementation manager from its respective department, and six to 12 advisers with at least a two year tenure.

According to Cetera, the creation of these new councils and committees is meant to ensure its advisers continue to have a seat at the table with regard to strategic decisions. Advisers will be called on to participate in Cetera’s enterprise-level adviser engagement council, which is chaired by Robert Moore, chief executive officer of Cetera, and includes meetings with the board of directors at least twice a year. 

Cetera has also created two types of growth-oriented loans for its advisers. Additionally, the firm has unveiled an equity value participation program for existing, as well as for new, advisers.