Ford will report to Brett Harrison, formerly both the president and CEO of Cetera Advisors. Harrison continues as CEO while also assuming an expanded executive role at the firm’s parent company, Cetera Financial Group, under the leadership of Larry Roth (see “Leadership Shakeup for Cetera Financial Group”).
Cetera Advisors is one of the advisory firms in the Cetera network, which was recently purchased by RCS Capital Corporation as part of a wider move to assemble an expansive financial advisory organization (see “RCS Capital to Acquire Cetera for $1.15B”). Cetera Advisors serves approximately 1,300 independent financial advisers and in total, Cetera Financial Group works with approximately 8,400 independent financial advisers.
Ford has more than 20 years of experience in the financial services industry. She joined Cetera Financial Group in 2012 as a senior vice president for adviser relations. Before joining Cetera Advisers, she served as chief operations officer and chief marketing officer of an independent broker/dealer and registered investment adviser firm.
Ford holds Series 7, 24, 63 and 65 securities registrations from the Financial Industry Regulatory Authority. She earned a B.A. in speech communications from the University of Washington.
More information is available at www.Cetera.com.