Products January 19, 2012

BrightScope Partners with Arkovi

BrightScope formed a strategic partnership with Arkovi.
Reported by

BrightScope, a provider of financial information and investment research, will work with Arkovi, a financial services social media solution for archiving, compliance and market intelligence. The partnership will help investment professionals use social media safely and successfully and to provide a way to store, monitor and analyze the content created.

The company cites the following benefits of the partnership:

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  •  Real-time analytics – Rather than “archive and forget” (until there is a problem), advisers can tap into the hidden power of their social media and website activity in real time.
  •  Access – “Always on” archiving provides instant access to users for all stored content 24/7.
  •  Analyze – “Lessons learned” can be applied to generate a more effective communications effort.
  •  Easy activation – Arkovi can be activated from BrightScope Advisor Pages.

In early 2011, BrightScope launched BrightScope Advisor Pages to help individual investors discover, research and select a financial adviser (see “BrightScope Rolls Out Adviser Database”).

BrightScope also recently launched a Q&A forum, where consumers can ask finance-related questions and get answers from real financial advisers.

Products January 19, 2012

FiPath Partners with Arkovi for Social Media Service

FiPath for Advisors, an online marketing solution for financial advisers, is partnering with Arkovi, a financial services social media solution for archiving, compliance and market intelligence.
Reported by

The partnership will enable FiPath to integrate social media archiving capabilities into its online platform. The Arkovi service is now available at a discounted rate to FiPath for Advisor members, who will have access to Arkovi and other social media tools.

Arkovi monitors and archives incoming and outgoing social media communications, including blogs, websites and social networking sites, such as Facebook, Twitter and LinkedIn. Once data has been archived, Arkovi allows for easy cataloguing and retrieval of data. Arkovi is also fully compliant with the content storage mandates from FINRA, as well as financial regulations.

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“We are thrilled to be partnering with FiPath for Advisors to provide their members with a way to optimize their social media opportunities compliantly,” said Blane Warrene, CEO of Arkovi.

FiPath for Advisors is a service of FiPath, which provides financial education and collaboration for consumers.

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