Benefitfocus Enhances CDHP and COBRA Administration

Through a single partner, employers will be able to manage health care benefits, promote enrollment and satisfy compliance requirements.

Benefitfocus, a provider of cloud-based benefits management software, has launched Benefitfocus Consumer Directed Healthcare Accounts and Benefitfocus COBRA [Consolidated Omnibus Budget Reconciliation Act] Administration.

In light of rising health care costs, the firm aimed to simplify managing a consumer-directed health plan (CDHP). Benefitfocus consumer-directed health care accounts allow employees to enroll, open and manage accounts via a single platform using one password, eliminating the need for multiple steps. The program is also taking a mobile-ready approach by allowing employees to submit expenses for reimbursement by taking a picture and sending it via a mobile device. These expenses are immediately processed and the account balances are updated instantly, the firm says.

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Benefits leaders canmonitor plan participation and employee contribution trends with the reporting capabilities built within the BenefitFocus Marketplace. Changes in employee eligibility within Benefitfocus Marketplace trigger required COBRA communications, eliminating the need for manual data entry into third-party systems. The firm also notes that, because third-party systems typically rely on weekly file transfers, systems can easily become out of sync. Benefitfocus COBRA administration processes files daily, potentially reducing compliance risk for employers.

“By streamlining the experience on the Benefitfocus Platform, we can help employers increase employee participation in critical benefits such as health savings accounts [HSAs] and remove the compliance risk of processes such as COBRA administration,” said Benefitfocus co-founder and CEO Shawn Jenkins. “A common theme from our employer, insurance carrier and broker partners has been a desire to simplify benefits communication, enrollment, administration and services with a single partner. With the addition of these new solutions, we are positioned to help them achieve that goal.”

For more information, visit www.benefitfocus.com.

Behavioral Finance Solution Aims to Personalize Client Experience

A new platform identifies a client’s financial decisionmaking process to help advisers make better recommendations.

Software firm Lirio has launched Finworx, a behavioral finance and engagement platform for advisers. The solution utilizes “big data” analytics and machine learning to identify a client’s risk tolerance, behavioral biases and decisionmaking patterns in order for advisers to develop a highly personalized road map for a client’s financial future.

The firm says this data then “empowers the adviser with communication tools to send the right data at the right time.”

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The platform’s analytics keep advisers updated with reports on client activities through notifications that indicate who is engaging with what information. Machine learning capabilities help advisers use client insights and personal communication to figure out the next best steps for each client. Moreover, advisers can use the platform to deliver personalized content on financial planning topics, current event pieces and market updates designed for each persona.

The Success Coach option guides advisers through each of the platform’s features.

“As a CFA [Certified Financial Analyst], I understand all too well the challenge that advisers face when trying to create better outcomes for different clients while at the same time growing their business,” said Miranda Carr, president of Finworx. “Finworx helps improve understanding and engagement by directing you to your next best action with clients. Our proprietary persona-driven messaging provides a seamless communications road map—complete with automation—so that you can easily take action and engage clients appropriately.”

Lirio is a firm specializing in applying psychology and human behavioral research to products that use machine learning and big data to help businesses improve their outcomes.

For more information, visit finworx.com.

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