BCG says the site has richer content, improved navigation, a more robust search function, and enhanced visuals to guide clients through BCG’s practice areas and industry expertise. The company produced a video featured on the site’s homepage, “The BCG difference,” which highlights its corporate values.
The site also has a new section for advisers, called “Help you grow your business,” which includes information and personal assistance to help advisers build and retain more business. Other services include sales and consulting assistance, prospecting help, and xpress proposal service.Advisers will also have access to BCG’s 401(k) X-Ray Service and Concierge Club Reward Program.
“Our primary objective for reinventing our website was to help educate and engage clients by connecting them to specific retirement plan solutions. We are confident that our clients will find their experience at www.bcgbenefits.com to be greatly improved,” said Beau Adams, Executive Vice President of Business Development at BCG.