B-Ds Dealing With Dwindling Numbers of Advisers

The number of financial advisers in the U.S. declined from 256,569 in 2005 to 245, 831 last year.

The change occurred despite favorable demographic trends, according to the latest Cerulli Edge Advisor Edition—Recruiting Edition. “It seems surprising that an industry so remarkably poised to take advantage of the massive demographic shift of retiring Baby Boomers would actually be shrinking,” a new report says.

Not only are there fewer advisers active currently, those still working, and those entering the market, “are graying rapidly,” Cerulli says. During the 1980s, more than 62% of advisers were under age 30 when they entered the industry; so far during the 2000s only 53% of new advisers have been under age 30 when they started. Further, in 2007, only 3% of financial advisers was under the age of 30.

Want the latest retirement plan adviser news and insights? Sign up for PLANADVISER newsletters.

Part of the aging of the adviser population is because the job of financial adviser is increasingly becoming a haven for second-career professionals, Cerulli notes. Many people coming into the advising profession were from related fields: Of the 78% of advisers for whom being a financial adviser was not their first career, 15.1% were in sales in another industry, 7.3% were an insurance agent, and 6.5% were in accounting or were a CPA. However, the largest group, 31.7% of advisers, responded “other,” and were quite varied, Cerulli notes.

Although related professions (sales professionals, insurance agents, and bank/trust employees) make up significant amounts of new entrants, Cerulli research indicates that individuals in virtually any profession can end up as financial advisers if they so desire. The diversity of previous careers is, perhaps, best exemplified by two survey participants (both of whom have books of business greater than $200 million in AUM) whose previous professions were “Chinese food take-out container salesperson” and “trader in the scrap steel industry.”

In order to combat this trend, Cerulli notes that the industry needs to focus on programs that attract new advisers to become a part of existing teams.

Pacific Life Offers Life Insurance Sales Kit

Pacific Life Insurance Company and Pacific Life&Annuity Company now offer a sales kit featuring life insurance materials for financial professionals.

The sales kit helps advisers identify the income needs of clients in retirement and look at how to help protect the family while building assets toward the retirement goal.

According to Pacific Life, using life insurance in a client’s long-term retirement strategy provides a death benefit for family or business protection while they are on the road to retirement and the potential of retirement income when they arrive.

For more stories like this, sign up for the PLANADVISERdash daily newsletter.

In addition to death benefit protection, Pacific Life says a life insurance policy can offer:

  • cash value accumulation potential on a tax-deferred basis,
  • loans, withdrawals and distributions on a tax-free basis, and
  • no age limitations on when to access a policy’s cash value

“Sometimes, the hardest job a financial adviser faces is getting a client to focus on the future, especially younger clients who can benefit from the long-term cash value accumulation potential of a life insurance policy,’ said Alyce Peterson, vice president of marketing services for Pacific Life. “This new resource can help pinpoint needs and show how life insurance can be a part of a successful plan.’

Financial professionals can get the “Replacing the Paycheck in Retirement” Kit by contacting their Pacific Life Insurance Company or Pacific Life & Annuity Company representative or by calling 866-722-9555. For more information, visit www.PacificLife.com.

«