The credit crisis, recession, and market volatility are among the top concerns of financial advisers for the coming year, according to a survey by OppenheimerFunds, Inc. In response to the volatile markets, many advisers have increased contact with their clients, and relied on numerous resources to communicate with them during the past year.
However, a significant percentage (39%) said they would not adjust a client’s portfolio as a result of those concerns, according to a release of the survey results. Only 18% and 13% would shift assets toward bonds and equities, respectively. “The U.S. remains mired in a recession,’ said Brian Levitt, Economist at OppenheimerFunds, Inc., in the release. “While a broad, robust recovery in 2009 is unlikely, it is apparent that advisers are still following a long-term investing strategy.’
Less than a third (28%) of advisers anticipate that retirement will remain the number one financial planning issue they discuss with clients in 2009, according to the survey. The majority of advisers surveyed plan to spend the most time addressing wealth preservation (33%) and portfolio allocation (33%) with clients in 2009. This differs from 2008, when advisers spent the most time discussing retirement (49%) and wealth preservation (43%) with their clients.
Despite recognizing the difficult market conditions, advisers’ expectations are still high. Forty-two percent of advisers think the Dow will be between 9,000 to 10,499 at this time next year. The majority (72%) of respondents said it is feasible for one asset class to achieve double digit returns in 2008. When asked which asset class might provide such returns, the majority (59%) identified stocks, while 22% said specialty, and 14% said bonds. “Advisers seem optimistic that 2009 will be a year of stabilization,’ said Levitt. “They continue to see investment opportunities across a variety of asset classes and will most likely position portfolios for a recovery looking to next year and beyond.’
The majority of advisers (80%) reported increased contact with their clients compared with this time last year. However, 20% said that contact has remained about the same. Only 1% of advisers reported a decline in communication with clients. Of those advisers who are reaching out to clients on a more frequent basis, 83% report the contact is by phone while 51% meet face-to-face. Thirty-six percent of advisers correspond more frequently by email and 20% by direct mail.
“Considering the economic factors in place, it is crucial that advisers maintain consistent contact with clients,’ Levitt said. “In weathering volatile market conditions, it’s important that investors continue to work with financial advisers and stay focused on long-term goals.’ (See “Call of Duty: Returning Client Calls Most Important Loyalty Signal.’)
Advisers view certain economic concerns as having a greater impact on their businesses than others, OppenheimerFunds said. These concerns include: market performance/ volatility (72%); the credit crisis (60%); and retiring Baby Boomers (47%). In the past six months, 48% of advisers’ client base has remained the same. Slightly more of the advisers surveyed (29% verse 24%), have even experienced growth in their client base.
The survey was conducted online with 200 financial advisers in December 2008.