Only Half of Employers Familiar With Financial Wellness Topics

It is also challenging to calculate the return on investment from financial wellness programs, Strategic Benefit Services found in a survey.

Just over half of employers are familiar with the topics that a financial wellness program should cover, Strategic Benefit Services learned in a survey of employers conducted in February.

While they are growing in popularity, financial wellness programs may not be the right fit for all companies, the provider of retirement services to health care and other not-for-profit organizations says. There may be a moral imperative that drives commitment for some, while others require a business imperative to justify the investment. Regardless of the rationale, a logical starting point would be for an organization to survey its employees and assess the need.

Finally, the firm says, it is challenging to calculate the return on investment from financial wellness programs.

Asked what types of assistance they offer their employees, 88% of respondents said help with retirement planning; 25%, investing programs; 18%, savings programs; 15%, debt management programs; 13%, budgeting programs; 13%, planning for education; and 3%, other.

Fifty-nine percent said they currently offer (19%) financial wellness programs or plan to do so in 2018 or beyond (40%). Among those that do not offer a financial wellness program, 50% said they have not thought about it, 22% said they need more resources to execute, 22% said they need to focus on other organization priorities, 17% said they do not perceive any financial benefits, and 17% said they do not want to get involved in employees’ personal finances.

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Among those offering a financial wellness program, 77% plan to continue offering it. Forty-six percent said their employees are stressed by personal financial concerns. Forty-one percent said these concerns are a distraction for their workforce. Twenty-four percent said they are negatively impacting employees’ health, and 22% said their employees take time off from work to deal with these concerns.

Asked what financial concerns they think their workforce has, the following were cited in this order: managing monthly expenses, paying down debt, saving for retirement, saving for an emergency and having money for education expenses.

Strategic Benefit Services says there are a wide variety of financial wellness programs. Millennials may be more interested in paying down student loan debt or establishing a budget, while older employees might better appreciate saving for retirement and a child’s education.

Employers with a financial wellness program say it covers the following topics: retirement planning (88%), debt management (68%), budgeting (68%), savings (64%), investing (64%), mental wellness (45%), voluntary benefits (36%) and physical wellness (32%). Employers without a financial wellness program virtually said that if they had one, it would cover those topics.

Seventy percent of employers with a financial wellness program promote it online, 65% use group or one-on-one meetings, 44% do it in percent, and 30% tailor the message to different demographic groups.

Among those with a financial wellness program, asked why, on a scale of one to five, they said because it is the right thing to do (4.6), to improve employee productivity (3.7), to recruit and retain top talent (3.5%), to reduce absenteeism (3.2), due to employees’ request (2.8%) and to decrease costs (2.%)

Mercer Advocates for Greater Use of Technology to Address Financial and Physical Wellness

“To transform saving into an engaging consumer experience rather than a financial services experience, employers must present it not as something difficult and unpleasant but as something that is achievable and interesting by using simplified language, useful tools and the ability to track progress in real time,” Mercer says

Progressive companies recognize that helping employees better manage their health, wealth and careers is critical to the organization’s value proposition and to attracting and retaining top talent, according to Mercer’s Healthy, Wealthy and Work-Wise, Technology: Driving a Revolution in Financial Fitness.

Mercer’s recent study, Healthy, Wealthy and Work-Wise: The New Imperatives for Financial Security, found over one-third (36%) of American adults feel financially secure today. Nearly half (49%) say they need financial security to retire well, and 64% expect to maintain a desired quality of life after fully retiring.

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Mercer’s survey found that not saving enough for retirement causes the most stress regarding financial security at 40%—somewhat higher for women at 44% and slightly lower for men at 36%—followed by general economic conditions at 39%. Personal health as a cause of financial stress ranks third at 36%.

People rank health—now and in later years—as the most important factor for a financially secure retirement and post-retirement lifestyle. Yet, despite the importance people place on health, Mercer finds they are only doing the minimum and only making basic efforts to be healthy. In the US, 59% profess excellent or very good health as it relates to ability to perform on the job—among the highest of the countries surveyed and well above the global average of 39%. For about one-third, health-related factors are causes for concern: 36% cite health as a financial stress factor; 29% are confident in their ability to pay for medical costs; and 35% believe they will be able to work as long as desired.

“Given how essential health is to enabling people to contribute productively, to working as long as desired or required, and to enjoying a good life, investing in health as well as financial wellness at work is imperative,” Mercer said in its global report.

In the current report, Mercer suggests smart companies will help employees grow professionally, lead healthier lives and make better financial decisions by leveraging technology to efficiently deliver an enhanced employee experience. Through personalization and digital tools, employers can provide the more diverse range of benefits employees are demanding—benefits that can help employees become not just physically fit but also financially fit.

Although the vast majority feel personally responsible for saving enough income for later years—it is evident from the research that they do not take the necessary action, begging the question: Do we even know which actions to take? The study found that 74% in the U.S. would be likely to change how they save for retirement if they knew whether they had saved enough.

In its global study, Mercer found that increasingly, across both developed and developing markets, people are conducting their lives online and especially on mobile devices. Mercer suggests that easy-to-use, jargon-free and effective online tools are vital to assisting people of all ages and especially today’s largest segment of the workforce, Millennials, who are the least financially secure among the age groups surveyed.

Millennials in the U.S. highly value technology: 95% have some interest in online tools, and 86% are willing to allow the tools to help track and manage their financial, health and personal data as long as the tools are easy to use and their data are secure. Similarly, the vast majority of the general population in the U.S. (85% of all adults) are interested in using do-it-yourself apps and tools to manage savings and finances.

There are resources, though, that do not hold the same level of interest: 55% are not comfortable with robo-advisers giving automated advice, and 42% feel similarly about call centers with financial advisers, indicating that people are looking to be treated individually with guidance and advice and do not want to be told what to do.

Mercer suggests that business leaders can help bridge the gap on financial security and knowledge. The research depicts an opportunity for employers and governments to address both the financial and the behavioral needs of the workforce, generally, and of the growing population of digital natives, specifically, by providing secure, easy-to-use, do-it-yourself digital tools and apps that assist in making better decisions, now and for the future.

“To transform saving into an engaging consumer experience rather than a financial services experience, employers must present it not as something difficult and unpleasant but as something that is achievable and interesting by using simplified language, useful tools and the ability to track progress in real time,” Mercer says in its new report. “Providing individuals with easy access to this information can bring issues like health and financial wellness to life and engage people to give greater thought and attention to these issues.”

Mercer suggests employers find the right delivery model: Employers have various options when implementing programs to help their employees better manage their financial, physical or mental well-being. The right delivery model will depend on the organization’s comfort and willingness to be involved with helping employees make decisions. At one end of the spectrum, employers can simply provide access to vetted tools, leaving employees to decide when and how to use the tools. At the other end of the spectrum, employers can provide both access and advice on how individuals should manage their health and financial wellness.

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