Men Save Less in Male-Dominated Environment

Men tend to become impulsive, save less and use credit cards more when under the perception that women are scarce, according to research from the University of Minnesota’s Carlson School of Management.  

The research report, titled “The Financial Consequences of Too Many Men: Sex Ratio Effects on Saving, Borrowing and Spending,” proposes a theory that sex ratio affects economic decisions. In the animal world when females are scarce, males become more competitive for access to mates. The researchers propose that sex ratio also has pervasive effects in humans, such as influencing economic decisions.

As part of the research, participants read news articles that described their local population as having more women or more men. After reading, they were asked how much money they would save from a paycheck and how much they would borrow with credit cards. When women were scarce, the savings rates for men decreased 42%.

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In another study, participants looked at photos with different gender proportions and were asked to choose between receiving $20 tomorrow or $30 in a month. When women were scarce, men tended to take the money immediately.

Women’s financial choices were not affected by sex ratios, but a scarcity of women led people to expect men to spend more money during courtship, such as paying more for engagement rings.

The researchers also calculated sex ratios of more than 120 U.S. cities and found that communities with lots of single men had more credit cards and higher debt.

Investors Rank Financial Advisers Highly

More than four out of five investors who work with a financial adviser indicate a high level of trust in those professionals (82%), according to a John Hancock survey.

When it comes to choosing a financial adviser and a financial services firm, investors give themselves high marks. More than three out of four investors feel confident in their ability to assess financial advisers (76%), while 74% feel they are capable of finding a trustworthy adviser.

Financial strength ratings are the most important to investors (84%) in deciding whether to trust a financial services company. Almost two-thirds (61%) of investors say that being in business for a long time is an important factor in determining trustworthiness.

When assessing the trustworthiness of a financial company, six out of 10 investors say that the recommendation of their financial adviser is important. Half of investors report that the opinion of peers and other customers is important in evaluating whether to trust a financial company, and nearly as many (48%) feel it is important to seek recommendations from friends and family.

“Our survey found that investors respect their financial advisers and look to them for guidance in making financial choices and decisions. Despite ongoing uncertainty in financial markets, this bond is an enduring one,” said David Longfritz, chief marketing officer for John Hancock.

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Members of Congress, on the other hand, are seen as untrustworthy by more than two-thirds of investors (68%). The Occupy Wall Street movement is not far behind, with nearly six in 10 (57%) saying they do not trust this group.

Thirty-one percent of investors say they have a lot of trust in Federal Reserve Chairman Ben Bernanke. More than a quarter of investors (28%) say they find President Barack Obama trustworthy. More than a quarter of investors surveyed (28%) say they trust the financial news media.

John Hancock’s Trust Survey is an online survey conducted by independent research firm Mathew Greenwald & Associates.  A total of 1,001 investors were surveyed between November 28 and December 6, 2011.  

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