Survey Finds Gen Y in Trouble Financially

Many of the more than 87 million Americans age 18-34, popularly known as “Gen Y” are in financial trouble, according to survey results just released by Western Union. 

The latest Western Union Money Mindset Index, a national survey of 3,000 consumers, finds nearly 30% of Gen Yers report having difficulty in managing their spending, more than 20% wait longer to pay their bills, and 35% have borrowed money from friends or family members.   

According to a press release, half of Gen Y respondents reported feeling increased stress about financial obligations in the last six months, and more than one in three say their financial situation has worsened in the last six months.   

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About 27% of Gen Y survey participants have been turned down for a loan or line of credit. Sixty percent have not seen their credit score in the past year, and 44% have never seen their credit score.  

Gen Y’s difficulties are in contrast to other survey respondents, many of whom are seeing positive changes in their financial situation including less impact from economic challenges such as changes in credit card limits and increased interest rates, a declining need for spending cutbacks, and decreased shopping at “discount” retailers.  

“The silver lining is that, in spite of the difficult economy, Gen Y is engaging in money-savvy behaviors that can help build a better financial future,” said David Shapiro, senior vice president, Western Union, in the press release. “The Money Mindset Index identified Gen Y’s use of tools such as online bill pay to manage their budget and credit standing. Factor in their high comfort level with web-based programs and budgeting tools, and Gen Y has a solid foundation for getting their finances back on track.” 

401(k) Day 2010 is about ‘Taking You There’

The Profit Sharing/401k Council of America (PSCA) has unveiled its 2010 401(k) Day campaign with the theme of "401(k) Day... Taking You There."

A news release said 401(k) Day is an annual comprehensive communication and education strategy campaign designed to help sponsors educate their plan participants about the many advantages of participating in an employer-sponsored defined contribution plan.  Officially, PSCA said this year’s 401(k) day falls on September 10, but plan sponsors “are encouraged to celebrate any day of the year that works best for their employees.”

According to PSCA, the 2010 campaign is targeted to three generations of workers at different stops on their journey to retirement. The materials can also be targeted based on plan needs, such as a need to increase plan participation or contributions. The themed campaigns are:

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  • On the Winding Road to Retirement… Let Your 401(k) Plan Help Get You There. This campaign encourages younger workers to map a course toward their retirement and enroll in their company’s 401(k) plan, increase their contribution to their 401(k) plan, take control of their savings, and learn about available investment options.
  • Map the Course to Your Destination… Steer Your Retirement Account to Get You There. This campaign encourages Generation X workers to ensure their 401(k) investments are on target to get them where they need to be, shift their asset mix to stay on course, and prepare for detours on their journey toward retirement.
  • Maintain Your 401(k)… Proper Care of Your Retirement Account Will Get You There. This campaign encourages Baby Boomers to check their account balance frequently, work with their 401(k) plan administrator or a financial adviser, and make sure they are prepared to reach their retirement destination.

Each of the three campaigns includes a poster, a postcard, an 8.5″x11″ flyer, and one or two articles. Each of the campaigns can be customized with a company name and logo. Materials for the first two campaigns have been translated into Spanish.

More information about the campaign is at http://www.401kday.org while information about  the PSCA is at http://psca.org.

 

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