A joint press release said the partnership with Financial Finesse was created in an effort to ensure that every player has the information and tools they need to prepare financially for any potential obstacle and to establish lifelong financial security for themselves and their families.

The program will offer:

• personalized financial assessments and education plans, as well as customized financial planning workshops;
• tools, guidance, and education players need to make informed financial decisions in regards to day-to-day money management, as well as long-term financial planning needs;
• ongoing support to effectively select and manage investment advisers in order to guard against fraud, negligence, or poor financial advice; and
• help in evaluating the myriad of business opportunities available to players.
  

“There’s been a long standing need for this kind of financial education for our members who have unique circumstances that make financial planning particularly difficult,” NFLPA Executive Director DeMaurice Smith said. “With no guarantees in NFL contracts and the potential for a 2011 lockout, we want to make sure our members are prepared for injury or anything that cripples their career. We’d also like them to transition from football to a lifetime of financial security and independence—something that is possible only with smart financial planning.”