What Advisers Do Online

Financial advisers spend over 23 hours per week online at industry, social, and asset manager sites, according to a recent study by kasina.

Eighty-five percent of advisers admitted to visiting asset manager sites at least occasionally, and 71% even reported that the quality of asset manager sites they visit affects their product designs. The report found that wholesaler discussion of firm Web sites impacts adviser usage of those sites, and more High AUM advisers seek news and commentary on adviser sites.  

The most commonly accessed sites are advisers’ intranets, which are visited by 94% of advisers, and social media sites such as LinkedIn, Facebook, and Twitter are on the rise as well. Most advisers admitted to using mobile devices to access work content, and while most feel that they get too much e-mail from asset managers, more than two-thirds reported sharing content with clients.  

For more information on the full report, “What Advisers Do Online 2010,” visit www.kasina.com