The Principal Introduces New Exit Planning Tools

With a new suite of tools and support from The Principal Financial Group, financial advisers can help business owners develop sound business exit or succession plans.

The new sales approach allows advisers to work directly with a team of experts, including attorneys and CPAs, who focus on business customers.  Advisers can offer business owners free, informal business valuations and a review of buy-sell agreements to start the planning process or identify if plans need to be readjusted. This analysis is often the starting point for an in-depth discussion with the client’s tax and legal advisers, The Principal said in a press release.

The program’s new Web site gives advisers easy access to a number of tools and resources as they address exit planning and business succession needs, including: 

  • Free planning tools like informal business valuation and buy-sell review;  
  • Sales ideas, marketing tools, education materials and consultative services; and  
  • Client profiles and market opportunities. 

According to Steve Parrish, national advanced solutions consultant for the Principal Financial Group, the idea stemmed from the realization that there is often a disparity between what business owners think their companies are worth and the reality of the current market. “Our team of experts runs the numbers so advisers give owners a range of values representing the potential worth of their businesses based on five financial methodologies,” Parrish said in the announcement. 

More information can be found at