The Principal, Edward Jones Enter Sales Alliance

The Principal Financial Group has entered a retirement plan sales alliance relationship with Edward Jones.

The Principal is now approved as a preferred retirement plan product provider for Edward Jones’ clients. The formal agreement allows Edward Jones’ financial advisers to sell defined contribution plans with The Principal.   

Of Edward Jones’ 12,000-plus financial advisers, 7,000 market 401(k), 403(b) or 457 plans.   

“Our relationship with Edward Jones significantly broadens our distribution channels and will help continue the strong sales growth we’ve experienced through national broker-dealers,” said Dan McGee, vice president, managing director of distribution, retirement and investor services for The Principal.   

“We believe this relationship with The Principal is a great fit for Edward Jones,” said Edward O’Neal, principal at Edward Jones. “The retirement plan market is a strong focus of Edward Jones, and the quality of our strategic alliance is very important to providing a strong menu of products, services and solutions to help our financial advisers serve the needs of plan sponsors in their communities.”