Participants in a Morningstar study showed a higher preference for socially responsible funds than they did for traditional investments.
Retirement plan experts say people in this market are in need of advisers who are attuned to and understand their needs.
Seventy-nine percent are incorporating socially responsible investing into their practices, according to an Eaton Vance survey.
“Providing advisers with materials that can be used to educate clients about a firm’s approach to ESG investing is crucial in increasing adviser adoption,” says Ed Louis, a senior analyst at Cerulli Associates.
This will drive broader growth in ESG, Cerulli Associates says.
Retirement plan administration platform the LightPoint Kingdom(k) retirement plan aims at Christian business owners.
Only 21% of advisers surveyed reported feeling very well informed about responsible investing strategies, and the survey found accessing ESG data is a challenge for advisers.