Marketing Execs Expect Wide Acceptance of New SEC Advertising Rule
Many say the new regulation permitting endorsements and testimonials in adviser advertisements brings it up to current consumer standards.
Many say the new regulation permitting endorsements and testimonials in adviser advertisements brings it up to current consumer standards.
The SEC’s leadership says the updated marketing rule reflects important changes to the traditional advertising and solicitation regulations, which have not been amended for decades.
As one source points out, the SEC’s advertising rules have not been substantively amended since 1961, long before social media and the dominance of the Internet—even before fax machines.
A survey finds cybersecurity is registered investment advisers' (RIAs) highest concern.