Summit Financial Adds Eight AI-Driven Tools to Adviser Platform

Summit Financial, a registered investment advisory firm, added eight artificial intelligence-driven digital tools to its platform.

The tools are designed to aid adviser workflows, including AI-powered lead generation, digital marketing automation, merger and acquisition analytics and client-service technology, according to Summit Financial.

The new tools include Absolute Capital, a self-directed 401(k) account management tool for advisers; FinLink, a marketplace for mergers and acquisitions; Fintrx, an AI-driven private wealth intelligence tool; Move Health, which provides personalized health care insurance planning; Retirement Plan Advisory Group, which offers qualified-plan reporting and analytics; and Wealthfeed, an AI-driven prospecting and lead generation platform.

“The staggering pace of AI innovation in wealth management is accelerating, so it’s critical that advisers adopt technology today to compete and win,” said Stan Gregor, Chairman and CEO of Summit Financial, in a statement. “AI-enhanced technology can help advisers … gain a clear competitive edge without replacing the human expertise at the heart of great financial advice.”

Summit Financial has more than 150 advisers in 23 states and oversees more than $23 billion in client assets.