Program Helps Advisers with 401(k) ETF Adoption

BenefitStreet, Inc. has launched a new program designed to help advisers introduce exchange-traded funds (ETFs) to 401(k) plans.
BenefitStreet’s Advisor Connection is a training and support program aimed at providing advisers with the best information and expertise possible to help them establish ETFs as a 401(k) plan option, according to a press release. The firm’s previously announced ETF 401(k) platform allows participants to invest directly in ETFs, rather than through a collective trust (See BenefitStreet Offers Barclays’ iShares on New 401(k) Platform).
Advisor Connection offers educational and support services separated into four levels of commitment. At the basic level, advisers have access to Web-based training tools, training videos, and information that can be shared with plan sponsors, the announcement said. At the highest level, advisers are provided a dedicated account manager who will assist them with plan sponsor visits and personalized service.
“This program allows advisors to select a level of support which is consistent with their strategic plans for serving clients in this area,’ said Jim Drury, CEO of BenefitStreet, in the release.
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