Principal Reaches out to Hispanic Market

The Principal Financial Group has added Spanish-language content to its Web site.

The company said the content of the “En EspaÑol” option focuses on:

  • introducing the company’s products, history, and community involvement to the Spanish-speaking community;
  • providing financial education and calculators; and
  • encouraging visitors to work with a financial adviser.

“The Hispanic/Latino market is projected to represent 16% of the U.S. population by 2010. As such, we continue to see the value of online content in multiple languages for our many business partners,” said Norman Sorensen, president, Principal International, in the company’s announcement.

The new link is available in the top right menu of The Principal Web site home page at