OneDigital Adds Alts to Personalized Portfolios for DC Plans

Private investments have been introduced into OneDigital’s Personalized Portfolio program for 401(k) plan sponsors.

National insurance brokerage and financial services firm Digital Insurance LLC, better known as OneDigital, announced on Tuesday the introduction of private investments into its Personalized Portfolio program for 401(k) plan sponsors.  

The move comes as part of burgeoning support for private investments in defined contribution retirement plan investing, backed by President Donald Trump’s August 2025 executive order that directed the Department of Labor to propose new regulations making their inclusion easier. 

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Last week, Empower and Blackstone announced a partnership to introduce more private investments in DC plans. 

According to OneDigital’s announcement, the change will support beneficiary outcomes by allowing access to institutional-quality strategies through a carefully structured, fiduciary-led approach. Private equity, private credit and opportunistic investment strategies will be incorporated through OneDigital’s relationships with global asset managers, including Apollo, Ares and Blackstone.  

“Private investments have played an important role in driving outcomes for institutions and sophisticated investors for decades,” OneDigital President of Financial Services Vincent Morris said in the announcement. “By thoughtfully bringing these strategies into the workplace through our personalized portfolios program, we’re expanding access in a structured, fiduciary-aligned way with the aim of improved retirement outcomes over time.”  

The investment strategies are embedded within OneDigital’s adviser-managed portfolios and are structured to enhance diversification while also maintaining liquidity discipline and fiduciary governance, expected to help improve participant retirement outcomes, according to the announcement. 

Within the Personalized Portfolio program, private investments will be implemented through professionally managed, adviser-led portfolios with oversight by OneDigital’s home office investment team. Plan sponsors will retain discretion over adoption to align with their workforce needs and risk tolerance. Collective investment trusts incorporating private investments are expected to be available to eligible plan sponsors during the year’s first quarter, according to the announcement. 

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