In his new position, Belt will
advise Orchard Global Asset Management (OGAM)’s group management committee on
strategic and operational matters, including product and relationship
development, public affairs and regulatory policy issues. He will report to Paul
Horvath, the firm’s chief executive.
Belt joins OGAM from Palisades
Capital Management LLC, where he serves as chairman. He recently was senior
managing director of the Milken Institute, and is a former executive director
of the Pension Benefit Guaranty Corporation (PBGC). Previously, he was
appointed to the Social Security Advisory Board and held senior staff positions
in Congress as counsel to the Senate Banking Committee and at the Securities
and Exchange Commission (SEC).
OGAM pointed to Belt’s knowledge of
financial markets, expertise in regulatory matters and track record of
addressing complex financial, operational and policy challenges as key
qualifications.
Socialite, a social media platform from Actiance that allows
people in regulated industries to share content and delegate access, has
several new features.
The
enhancements are designed to increase productivity, making it easier to engage
and share content, Sarah Carter, general manager of social
business and compliance at Actiance, told PLANADVISER. Sales,
return on investment and customer engagement are three areas the firm said can
be leveraged through social media and the use of its platform.
The
platform now lets a user aggregate Facebook, LinkedIn and Twitter accounts in
order to see a single feed of all updates and Tweets. The newsfeed can be
filtered by network or individual.
Integrated
RSS feeds allow users to subscribe to a blog or newsfeed, so that content is
brought to the reader’s home screen without having to leave the application.
The feature also enables the user to share news with social network contacts.
Socialite
users can delegate access, a feature Carter said is purely designed for those
in financial services, who may not necessarily be completely up to speed in
social media use or who are extremely busy. Users can share content and
delegate access to allow others to share content on their behalf.
The platform’s
content library has been built out. “We’ve increased the analytics available
against content,” Carter said. “I can export personal results or the results of
a team to a file to interrogate, see what content works.” Metrics can detail
which contacts are engaged, time-of-day analysis or the users within a network,
among others. “You can see who the poster children are,” Carter said,
explaining that these very engaged and committed users may be able to help
others in the organization.
Compliance
also ties into the content library, which containers trigger terms and red
flags. If users try to post content that would be out of compliance, alerts are
sent out and the content cannot be posted until it is approved.
(Cont’d…)
“The content
library allows people to share pre-approved content designed specifically for
use in social media,” Carter said. “If people are new to social, providing them
with a preapproved library saves time. It’s a unique skill, social media.
Standard marketing doesn’t necessary mean you’ll be great at social media marketing.”
Staying in Compliance
The
enhancements address not only requirements the firm’s customers alert them to, but
changes in the industry, such as recent SEC guidance. (See “Tweet Away (Just Be Sure You
Alert Investors).”)
“Financial advisers and other users
in regulated industries have a unique set of requirements when using social
media for business, said Ajesh Shah, senior product manager at Actiance.
And use of social media by people in
financial services is on the rise. Carter said the firm has seen significantly
increased demand from financial advisers. “We are delivering to an industry that is starting to use social media
effectively,” she noted, adding that there has been a sea change, as the use of
social media by people in financial services has taken a dramatic uptick in the
last two years. “In listening to our user base and mapping industry
trends, we’ve increased the competitive edge our customers require to unleash
social business.”
Other productivity
features are:
Content Subscriptions through RSS feed readers allow users to utilize content from multiple sources
and share centrally to multiple social properties, without leaving the
platform;
Newsfeed filtering
lets users find news items or individuals that matter to them, and focus on
important contacts and events; and
Content Effectiveness Measurement enables users and administrators to effectively review
the mix of content that delivers the best results, along with the most
effective time of day for content delivery.
Socialite is also available as a
native Apple operating system application. The Socialite Engage mobile app is
available as a free download from the App Store and requires a Socialite account provided to users by their
organization.
More about Socialite and the
Socialite Engage mobile app is available on Actiance’s website.