More Parents Are Saving for College

Their average balance has jumped from $10,040 last year to $16,380 in 2016.

Fifty-seven percent of parents are saving for college, up from 48% in 2015, and their average balance has soared 152%, from $10,040 last year to $16,380, according to a survey by Sallie Mae and Ipsos.

More than half, 55%, of parents feel confident they will be able to meet the cost of college, up from 42% in 2015. In addition, 88% of parents who have set a college savings goal are confident they will meet that goal, and 46% are saving for college using auto deposit.

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“The higher levels of optimism, confidence and savings evident in this research correspond with other economic trends we are seeing, such as declines in unemployment and increased optimism about the economy among the U.S. public,” says Julia Clark, senior vice president of Ipsos Public Affairs. “The findings from this year’s study highlight the different ways that different generations view and value a college education—and, critically, their differing approaches to financial planning when it comes to their children’s future.”

The survey found that Millennials are more committed to their child’s education than other generations; 64% of Millennials are confident about meeting the cost of college. Sixty-five percent of Millennials are saving for future college costs, compared to 50% of Gen X and 61% of Baby Boomer parents. The average balance in Millenials’ college savings accounts is $20,155—compared to $12,428 for Gen Xers and $18,323 for Baby Boomers. Forty-four percent of Millennials are using 529 college savings accounts, compared to 36% of Gen Xers and 23% of Baby Boomers.

When it comes to who should be responsible for saving for college—parents or the children themselves—38% of Millennials think it is the parents, compared to 26% of Gen Xers and 18% of Boomers.

While 37% of parents among all age groups use 529 plans, up from 27% in 2015, the most commonly used vehicle is general savings accounts, used by 61% of parents, followed by checking accounts (38%). The research shows, however, that the account balance for parents using a 529 plan is 25% greater.

Fifty-one percent of parents have a plan to pay for college, up from 42% in 2015, and those with a plan have an average balance of $18,389, compared to $10,468 for those who do not. Seventy-one percent of parents believe that if a child knows that money has been set aside for their higher education, they are more likely to attend college. In addition, 85% of parents are willing to make financial sacrifices to fund their child’s college costs.

Sallie Mae and Ipsos surveyed nearly 2,000 parents in May and June.

Millennials Who Do Not Start Saving Soon May Never Catch Up

Given the likelihood of higher expenses coupled to weaker markets and slow-growing wages, one analysis suggests Millennials on average may need to save nearly a quarter of annual income to meet even modest retirement goals.

In a recently released white paper, analysts suggest defined contribution (DC) plan participants may have to increase their savings rate to adjust for future market expectations in order to realize their target replacement income goal. For Millennials, that savings rate is 22%, according to research from NerdWallet.

A number of analysts predict that the slower growth of the U.S. economy after the Great Recession could cause stock market returns to fall from 7%, the current annual average, to a possible 5% in the decades to come, NerdWallet notes. The difference of two percentage points has big implications for younger adults who are just starting to save for retirement and also for those who’ve been investing for about a decade. Most retirement experts currently recommend saving 15% of annual income.

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However, NerdWallet analyzed the saving needs of a 25-year-old earning $40,000, the median average salary for ages 25 to 29, according to the U.S. Census Bureau’s 2015 Current Population Survey. Based on the 7% average in stock market returns each year since 1950, a 25-year-old earning $40,000 can meet a common retirement goal of replacing 80% of his or her income by age 67 by saving 13% of annual income. But if average annual stock market returns fall to 5%, NerdWallet’s analysis shows a 25-year-old will have to set aside 22% of annual income to save the same amount. That’s an increase of $3,400 this year.

NerdWallet suggests Millennials start saving now. Its analysis found that if a 25-year-old Millennial waits until age 35 to begin saving for retirement, he or she must save a nearly impossible 34% of income annually, or $16,400, to retire at age 67 with an 80% replacement income, assuming 5% annual returns.

In addition, it is important to get Millennials to participate in employer-sponsored DC plans and to save enough to receive the full company match in the plans, NerdWallet says. It also suggests that Millennials should be discouraged from putting all their extra cash into a savings account. “Millennials may be focusing on building an emergency cushion, but they shouldn’t let that goal push saving for retirement down the road,” says Arielle O’Shea, NerdWallet’s investing and retirement specialist.

The study report may be found here.

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