Lincoln Hires DC Marketing Director

Lincoln Financial Group announced that Donna MacFarland has joined the company as Marketing Director for the Defined Contribution business.

MacFarland will oversee all marketing efforts for Lincoln Financial’s employer-sponsored retirement plan products and services.  

According to the announcement, MacFarland comes to Lincoln with more than 25 years of experience in financial services and retirement plan sectors. Prior to her role at Lincoln, she was founder and president of Symphonic Marketing, LLC, an organization focused on partnering with companies to drive growth through insights generation and marketing planning. MacFarland also held leadership roles at The Vanguard Group including head of Institutional Retirement Plans Marketing.   

MacFarland holds an MBA and BS from the University of Connecticut.