Lincoln Financial Names Chief Marketing Officer


Lincoln Financial Distributors (LFD) named Richard Aneser chief marketing officer. 




In this newly created position, Aneser will drive business results through strategic marketing for Lincoln’s portfolio of insurance and retirement products offered through financial advisers, institutions, insurance brokerages and consultants in the U.S. He will report directly to LFD’s president and CEO, Will Fuller.  

Aneser joins Lincoln with more than two decades of marketing experience, on both the agency and corporate sides. Prior to joining Lincoln, Aneser served as managing director and head of advisory and solutions marketing and wealth management Americas for UBS.  

From 2002 to 2009, he held a range of marketing roles with Merrill Lynch, including as a member of the Global Wealth Management Global Leadership Council. He began working for Merrill Lynch as a director of global wealth management in 2002, and was managing director of Merrill Lynch Wealth Management from 2008 to 2009. From 1997 to 2002, he served at Fidelity Investments: from 1999 to 2002 he was a vice president of integrated marketing, retail marketing communications; and from 1997 to 1999 he served as director of integrated marketing. Earlier in his career, he served at Hill, Holliday Advertising, Seigel & Gale, Wells Rich Greene BDDP and AC&R Advertising.   

Aneser earned a bachelor of arts in philosophy from St. Michael’s College in Vermont, and holds FINRA Series 7, 24 and 66 licenses.