The study shows which financial institutions are preferred and which types of investment and deposit products hold the majority of the wealth.
In an environment where financial institutions are scrambling for deposits, the mass affluent sector seems to be severely ignored, according to the study findings. Results revealed that in a potential pool of more than $5.3 trillion in retirement savings held outside of retirement plans, banks only hold about $1.6 trillion and are at risk of losing even those deposits.
“The survey results showed that only 10% of the mass affluent consumers view their bank as a viable solution for retirement investing,” said Chad Watkins, manager of market intelligence at Informa Research Services. “Unless financial institutions change this consumer perception, they are at risk of losing these deposits to brokerage and insurance companies.”
The study is based on a national survey of nearly 1,000 respondents conducted in April 2010 via an online panel of U.S. households. Forty-six questions were posed. Participants were at least 25 years of age and report at least $100K in investable assets (excluding assets invested in structured retirement plans).
For more information, contact Chad Watkins at 800-848-0218 Ext. 48407 or go to www.informars.com.