Martin will drive the expansion of Highland’s alternative products, including its non-traded and mutual fund offerings, through the independent B/D channel. Her background in sales and relationships management will enhance her ability to introduce Highland products to additional top-tier independent brokers/dealers, the firm says.
She has 18 years of experience in sales and sales management, as well as 12 years specializing in the financial services industry. She joins Highland from W.P. Carey, where she served as senior vice president of business development in the independent B/D channel.
“Highland was very attractive to me as a company that has committed both the time and personnel to building its sales efforts in the independent broker/dealer channel,” Martin says. “The firm has a successful 20-year history and is recognized as a pioneer in providing leading alternative strategies to its clients.”
Martin will report to Brad Ross, president of Highland Capital Funds Distributor Inc.
Highland is a Dallas-based investment management firm serving pension plans, foundations and endowments, corporations, financial institutions, funds of funds, governments, and high net-worth individuals.