Hartford Forms New Sales Unit for Retirement Area

The Hartford Financial Services Group has formed Hartford Life Distributors (HLD), a combined sales and distribution organization for its investment and retirement products that will focus on working with financial advisers.

Hartford Life Distributors combines the internal and external sales units, marketing and sales support teams, strategic relationship management groups, and business development areas that support The Hartford’s mutual funds, annuities, 401(k) plans, and 529 college savings program, according to a news release.

Those businesses represent $25 billion in deposits for the 12 months ending June 30 and are supported by a field sales force of 240 professionals, The Hartford said.

The company has tapped Kevin Connor to lead HLD. Connor will oversee internal and external sales and sales support, marketing, strategic relationship management, and business development.

Connor, an executive vice president, most recently led marketing, relationship management, and business development for investment and retirement products.