Great-West Appoints Large-Market Sales Leader

Barbara Lewis was named head of large-market 401(k) and 403(b) sales for Great-West Financial.

Lewis brings 20 years experience in sales to Great-West Financial, where she will develop new business in the large-market corporate and nonprofit defined contribution markets. One of her first initiatives is recruiting sales professionals for the Northeast and Southwest. The new hires will join Lewis’ eight-member business development team.

Before joining Great-West Financial, Lewis was vice president of channel management at Prudential Retirement. Prior to that, she was senior vice president, head of global business development for Prudential Real Estate & Relocation. She previously served as vice president, sales director at Wells Fargo Institutional. Lewis also spent 17 years with JP Morgan Retirement Plan Services LLC (formerly American Century Investments), where she held a number of positions including head of sales and consultant relations.

Lewis and her team work alongside Chris Cumming, who assists large-plan, in-force 401(k) and health care clients. She is based in Denver and reports to Charles Nelson, president of retirement services for Great-West Financial.

Lewis holds FINRA Series 7, 6 and 63 licenses and a Colorado life insurance license. She is a member of the Women in Pensions Network.