Changes the Retirement Plan Market Could See With Open MEPs

For retirement plan advisers, passage of open MEP legislation could change relationships with plan sponsors and providers, as well as create the need for new distribution models.

Art by Pete Ryan


There are many proposed bills that would pave the way for the use of open multiple employer plans (MEPs)—arguably the most well-known being the Retirement Enhancement and Savings Act (RESA)—and these bills have wide bipartisan support.

Pete Swisher, senior vice president and national practice leader at Pentegra Retirement Services, in White Plains, New York, notes that MEPs are not exactly new; multiple employer plans have been in existence for many decades, but they require a common nexus, such as industry or locality, among the employers who participate. Legislation for open MEPs would remove that common nexus requirement.

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Lawmakers and retirement plan industry stakeholders support the idea of open MEPs, also known as pooled employer plans (PEPs), because they believe open MEPs will be cheaper plans for small employers and will improve employer-sponsored plan coverage among working Americans. But, how many have thought about the changes in the retirement plan industry open MEPs may bring?

In a webcast, Kelly Michel, chief marketing officer for Envestnet Retirement Solutions (ERS), based in San Jose, California, said, “My personal take is MEPs will be the next big disruptor for the retirement plan market. They will impact nearly every single stakeholder.”

Changes for plan sponsors

Swisher says the only fundamental difference between a MEP and a single employer plan is the pooling, especially the centralization of plan administration and governance. For example, rather than 100 plan sponsors each having their own plan document and each having to document committee minutes and file a Form 5500, there will be one governing plan document, one governing committee and one administrator filing a Form 5500. How exactly these mechanics work will depend on how the MEP plan sponsor puts its program together, he says.

Swisher says he likes an expression used by Michael Kreps, with Groom Law Group in Washington, D.C., who suggests that in crafting MEP legislation, lawmakers can take a “let a thousand flowers bloom” approach. His argument is that it is not necessary for the government to require a MEP to be run in just one way with one type of service provider. Instead, Congress can let providers innovate. There could be various structures of open MEPs—one that is centralized and homogenous for plan sponsors; one that is centralized, but offers choices that can be customized for employers; or even one that is not fully centralized and keeps some plan governance actions with employers.

“We probably can’t predict all the different variations that will emerge,” Swisher states.

Michel says employers currently have lots of options to outsource fiduciary responsibilities, but when they have the opportunity to participate in an MEP and completely shift the risk of day-to-day plan management, it could create a new way of thinking for plan sponsors. “Most of the time, if they can lay off risk, they will,” she says.

For this reason, Michel believes the conventional wisdom that MEPs will be a path for small employers is short-sighted. She contends that among large plans, there is not a lot of variance in plan design; there are some with special provisions, but with the introduction of automatic plan features, the uniqueness of plan designs has diminished. “If you’re a large plan sponsor, and 80% of your plan provisions are similar to that of a MEP, you’ll weigh the uniqueness of your plan against the risk of maintaining it yourself,” she says. Michel believes that, as better solutions evolve, all plan sponsors will evaluate shifting their responsibility to another entity.

Changes for plan advisers

Swisher says one of the flowers that may bloom will be a MEP with no advisers, “Those plan sponsors will get a different service experience—via mobile technology or phone—there will be no hand holding by an adviser,” he says.

However, he questions how such a MEP will be distributed and served. Swisher believes the adviser community is what gets plans distributed. “The notion that plans will distribute themselves has been proven false,” he says. “If we’re talking about closing coverage gaps, MEPs would have to cover plans for a very large number of employers. Even if there are state mandates, there will be no action without people to spur action along. Distribution is important to this.”

In addition, according to Swisher, some lobbying groups are trying to make sure open MEP legislation includes a provision that employers are responsible for selecting the fund options for their participants. If that happens, there will be different fund menus within an MEP, and there will be advisers helping employers.

However, Swisher does see the possibility for disintermediation. Current plan sponsors may each have advisers serving in various capacities, but if these plan sponsors join a MEP, there will be just one committee and perhaps just one adviser for all employers.

Michel says advisers will look to MEPs to deliver better solutions at a better cost structure. “Retirement plan advisers only have so many hours in a day, and they have to decide how to spend their time and with whom. They may have 100 clients and run investment reports quarterly with different parameters. To drive efficiencies, they will look to MEPs.

In addition, Michel says with large broker/dealers (B/Ds) not completely in the retirement plan market and not really knowledgeable about plan design, MEPs will provide more supervision. “A large organization with 20% of advisers focused on retirement plans and the rest who are really wealth managers—retirement plans are not their core focus—MEPs can bring them supervisory needs and professionals. It will help B/Ds deliver products to help advisers have guardrails to deliver what they are comfortable with,” she says. “It will help large advisory firms expand the number of advisers working in the retirement plan space without having to be knowledgeable about every aspect of the retirement plan market and steer them from making bad choices.”

Changes for plan providers

Both Swisher and Michel believe the use of technology has the ability to change how a retirement plan is managed. Swisher says open MEPs may accelerate the use of technology—but also create a less personal experience for plan sponsors and participants. Will technological ability drive what entity sponsors an open MEP?

Retirement plan recordkeepers are often risk averse and may not be the first to raise their hand to sponsor an open MEP, but once one does, there will be a reaction from the rest of the market, Michel says. Large recordkeepers will have an advantage—they will have captive clients, they can streamline a way to deliver services and they can deliver product solutions geared more toward turnkey support, she adds.

“Recordkeepers could be the biggest market disruptor. We’ve seen over the last decade more recordkeepers taking on 3(16) administrator duties; it is not far beyond that to sponsor MEPs,” Michel says.

Recordkeepers sponsoring open MEPs could lead to more disintermediation. For example, Michel says, if a defined contribution investment only (DCIO) provider is not on the list of options available for the plan, it can be disintermediated for a large part of that recordkeeper’s business. Likewise, if a recordkeeper that sponsors an open MEP was partnering with third-party administrators (TPAs), they could be disintermediated.

But, open MEPs may also mean a chance for more innovation, as MEP sponsors try to differentiate themselves in the market. For example, as Swisher mentioned, some lobbying groups are trying to make sure open MEP legislation includes a provision that employers are responsible for selecting the fund options for their participants. This could create more diversity of funds, more diversity of sales efforts and the notion of giving participants more choice.

In addition, Michel notes that the focus of much retirement plan market innovation has shifted from accumulating assets to helping employees with asset decumulation in retirement. “Open MEPs could be a new opportunity for more focus on how to deliver more robust solutions and engage more advisers,” she says.

Michel suspects that an entity outside of the retirement plan market could join it to sponsor an open MEP. Google and Amazon, for example, have the technology and are always looking for ways to add value.

Swisher believes there will also be different types of fiduciary service providers. “A service provider can’t sponsor a MEP, decide its own compensation, and tell employers, ‘You can leave the MEP, but you can’t change my compensation.’ That is a clear prohibited transaction under the Employee Retirement Income Security Act,” he says. He adds that after open MEP legislation is passed, there will need to be regulatory action including prohibited transaction exemptions and provisions for who will be the fiduciary of an MEP.

“I have been saying for years, and continue to believe, [open MEPs] are poised for major growth. But, the entire industry will not be reshaped overnight, and it won’t be a complete toppling of the order of the day. Everything will happen gradually,” Swisher says.

Plan Success Beyond the Usual Statistics

High-level averages are often used to talk about the retirement readiness of a given defined contribution plan population, but the numbers can be misleading when it comes to assessing real outcomes for individual employees.

Art by Katherine Streeter


According to Marc Howell, vice president, head of custom retirement solutions and intellectual capital at Prudential, defined contribution (DC) retirement plan clients are hungry for ways to analyze their plan performance beyond the usual statistics.

Howell says plan participation rates, average account balances and average deferral rates are always going to be significant measures for plan sponsors. Such numbers offer a bird’s eye view of whether a plan is moving in the right direction, but these figures should not be the only metrics used in rating plan performance.

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Howell says employers should also be striving to identify whether their plan is working well for specific segments of the plan population that have more in common in terms of life stage and job function. Otherwise, a plan sponsor will be making decisions based on overall statistics that do not speak to the more intricate problems within the plan. As Howell points out, all it takes is a few participants with very large account balances, for example, to make the average account balance come out significantly higher than the median balance. Additionally, if plan sponsors exclude nonparticipating workers from their assessment of average balances, this also tips the average away from the true median rate, he says.

Doron Scharf, senior vice president and consulting actuary at Sibson Consulting, encourages plan sponsors to conduct a deeper breakdown of employee age groups, job functions and more. He notes that not all participants will fit nicely into one broad category, so it’s going to take some intellectual effort to really start building a sense of plan health beyond the averages. He suggests plan officials can start by slicing down the workforce into different cohorts, be it by salary versus hourly employees, location, job type or career stage. This will start to give plan sponsors a greater understanding of what is driving the average plan statistics.

“Often, employees who are in different stages of their life are having different sets of issues, and by looking at that you might be uncovering something that would be masked by looking at the averages,” Scharf says.

Jonathan Price, vice president with Sibson Consulting, observes how deferral rates tend to shift as participants reach certain life stages, especially as workers grow older and approach retirement. It’s not hard to imagine a plan that has an aging population and a high average account balance, but which is not optimized for supporting younger employees and getting them on the right track.

According to the Sibson Consulting experts, once a plan sponsor generates a more nuanced view of their plan participants, they can use this insight to build out highly targeted communications that speak to very specific, timely and actionable issues. Howell agrees, adding that when participants receive personalized information and guidance about improving their retirement readiness, they are likelier to take a positive action.

“Targeted communication can make a very significant difference,” Howell emphasizes. “Have those one-on-one meetings, and reach out to participants about their unique problems. This will also benefit the employer, because if they can get the plan design working well across the organization, this enables them to avoid issues with workforce transitions.”

“The ability to go a little bit deeper than looking at the total average of the plan is a big opportunity to help employees and in turn, help the plan,” Price concludes.

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