Data Tool Tracks ETFs, Mutual Funds

Broadridge has debuted an online tool displaying views into long-term mutual fund and exchange-traded fund (ETF) sales and asset data collection.

Fund Distribution Intelligence offers monthly, quarterly, annual and total market assets under management by channel as well as geography, providing insight into the distribution of more than $7 trillion mutual fund and exchange-traded fund assets across 900+ distributors. Firms can use the data to make decisions about distribution, product development, and sales and marketing; to allocate resources; and to accelerate growth.

According to figures released by Broadridge’s Access Data, the independent broker/dealer (B/D) channel continued to grow in absolute dollars, accounting for the most mutual fund and exchange-traded fund assets on the books of third-party distributors with $1.82 billion in the second quarter of 2013, compared with $1.47 billion in the same quarter last year. Registered investment advisers (RIAs) ranked second, accounting for nearly $1.50 billion, followed by wirehouses, which represented $1.46 billion in the second quarter of this year. However, percentage-wise, the discount channel experienced the largest growth year-to-date compared with 2012, with a 27% increase. On a quarterly basis, the private bank channel experienced the largest percentage increase from the second quarter of 2012, with a nearly 37% increase.

Frank Polefrone, senior vice president, Access Data, called Fund Distribution Intelligence a good resource for the fund industry to access updated and complete distribution channel trends. “While IBDs and RIAs continue to serve as key distributors of long-term mutual funds and ETFs—a trend that began over the last couple of years—private banks are emerging as important growth channels,” Polefrone said.

More information about the tool is here